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Thursday, October 1, 2009

H&M steps up to Jimmy Choo

By Karen Gram, Vancouver Sun; Canwest News Service

H&M is strapping on some Jimmy Choos this November with a collaboration that will bring the British stilettos into 200 of the clothing retailers' stores. H&M would not specify which stores would feature the collection, however, saying only that it will be in major city stores worldwide.

Jimmy Choo shoes epitomize red-carpet glamour and have been worn by Oscar winners such as Halle Berry, Cate Blanchett and Hilary Swank.

Renowned for working with designers like Stella McCartney, Karl Lagerfeld and Rei Kawakubo, H&Mis collaborating with a shoe and bag designer for the first time.

Jimmy Choo is extending its range to include women's clothing to go with the fabulous shoes. The collection also includes men's shoes, bags and accessories.

"We adore Jimmy Choo's shoes and bags," said Margareta van den Bosch, H&M's creative adviser. "I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around."

"It's fantastic to be able to offer our customers designer pieces like this at such a great price. This collection is very glamorous, so it perfectly complements H&M's party trends," said H&M spokesperson Karen Richter.

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